The Impact Hub Fellowship for Longer Lives in partnership with AXA and Swiss Re Foundation has passed through its initial phase at Impact Hub King’s Cross in London with a jury pitch day on April 3. Seven finalists spent the day pitching to a jam packed specialist jury panel made up of: Ilona Haslewood from Joseph Rowntree Foundation, Yves Masson from AXA Direct and Partnerships, Alison Mclean from Swiss Re Foundation, Peter Tyson from Impact Hub King’s Cross, Dermot Egan from Tilt, Valerie Stevens from Help Age International and David Metz from UCL.  It was an exciting day of pitches, presentations and interviews topped off by an evening reception awarding the three finalists a place in the acceleration cohort.

We’d like to congratulate: Silversharers, Speakset and See What I Mean for making it through. While all the semi-finalists shone during the event these three were chosen to be supported during a 3 month cohort period, through a monthly stipend, business support, full time membership at Impact Hub King’s Cross and access to network from all three partners running the programme.

Find below a brief description of the three initiatives:


Silvershares (Peter Mangan) – Connecting senior explorers

Silversharers’ mission is to connect, mobilize, empower and enrich senior citizens, by creating a community platform for mutually rewarding “home-stay” visits and vacations, with the potential to enhance the quality of life for many of our seniors.

SpeakSet (Ewan Marshall, Adi Kasliwell and Matt Simmons) – Reducing isolation for older people

SpeakSet is a product that converts an older person’s TV into an easy to use video calling device. It makes video calling accessible by using a clear interface and being controlled by a really simple remote control. SpeakSet solves the problem of isolation in old age.

See What I Mean (Ilyanna Kerr and Peter Rogers) – Journey anywhere not just in to the past

The See What I Mean (SWiM) App is a new and innovative solution to communication and engagement problems for people living with dementia. Losing the ability to communicate is one of the most frustrating and difficult problems for people with dementia, their families and carers. Communication is challenging because words can become hard to understand whereas images often retain their meaning.



Impact Hub Fellowship for Longer Lives is an international startup support program, implemented in four different cities and countries, to enable entrepreneurs with innovative solutions, to address the challenges of the increase in human’s life expectancy and demographic ageing. It is a collaborative effort by AXA, Swiss Re Foundation and Impact Hub. Find out more here.